I find sweatshirts incredibly confusing. Neither pretty nor punky, they confuse me with their casual appeal and their intricate prints. Do I buy one to bum around the house in all day? Do I pair it with something sophisticated and go out? Will I then look too (gasp!) sporty?
Luckily, this fashion capital often answers my fashion woes before I even had a chance to voice them. Over the month of October, London was buzzing in anticipation: Westfield, the city’s ultimate shopping destination, was about to celebrate its 5th anniversary with a one-off collaboration with the capital’s 5 leading fashion designers. Louise Gray, Richard Nicoll, Sophia Webster, Peter Pilotto, and Thomas Tait designed a limited collection of sweatshirts that integrates their signature style into the overall Westfield London theme. All in aid of Save the Children.
I don’t think it gets more London than this.
The collection had only 300 items and was on sale for 5 days in a special pop-up shop at Westfield Atrium.
Originally, I had my eye on this funky Sophia Webster creation.
But as I approached the stand, it dawned on me that, being a little square geek that I am, I will never be able to bring enough rock into this baby pink.
Then something beckoned me from the corner… That something had grey and purple prints, fragile roses, and black background.
This sweatshirt is by Four London, a brand-new small fashion label, created by 4 women — self-proclaimed print-junkies — that launched this Autumn.
It is very London, yet very Kenzo. Look at this mirror attached to the label in its own tiny silk pouch! My heart melted like wax when I saw it…
For the usual edginess factor, I combined the sweatshirt with a faux-leather skirt and my favourite hosiery of the season.
Can I now claim to have embraced the sweatshirt trend?